Shippabo is a B2B, SaaS company whose branding is still a moving target.
In this sample design for a lead generating landing page, I provided a clean, modern design and logo that says who they are, what they do, the value they bring, and, I think, screams tech startup.
I went with a sort of 'sanitized graphic novel' approach to the visual design in an effort to make an otherwise visually dismal industry feel fresh and 'tech forward'.
An original design for an opt-in, touch screen display to collect metrics for BMW at the Los Angeles Auto Show.
A layout design for Wine Country Gift Baskets which I photographed and helped my colleague, Kory Jones, with some of the design efforts. While this is not final art, we offered them a more progressive direction for the design of their catalogs that highlights the great brands they offer and captures some of the real-world stories connected to their enjoyment.
Cinematography is an end-to-end designed experience that focuses on the emotional engagement of the viewer in service to the telling of a story. As is the case with commercial production, there's always a business goal as well.
So I think you know where I'm heading here.
While the tools and techniques are different, user-centered design and cinematography have strikingly similar and familiar 'big ideas'.
Given that, I would like to share a sampling of some of my past work in hopes of giving you a better picture of who I am and why I say the practice of user centered design comes so naturally to me.
4POINT4
Jump Mobile
Atlantic Broadband
Puma
360.org
Ford
Leo Burnett
Comcast
